While we decide which platform was better, “Have a break, have a KitKat,” on that very same hammock. If it was going to serve this purpose only, maybe they should not have made it out to be OOH but rather a digital campaign. Maybe resharing it on social media would bring a smile or two but that’s about it. Image Source: PepsiĬoming back to KitKat, this particular campaign does no such thing. And when the machine would give the drink, the sense of achievement on the people’s faces would be clearly evident. So, strangers would pool in their efforts and hug the machine together. The bigger the hug, the more the chance of getting a drink. Instead of money, the machine dealt in hugs. It also reminds me of yet another OOH campaign involving a vending machine. Isn’t that just great, having shared laughs, amid an anxious day? The smiles and laughs that the customer and the other students shared were phenomenal as they all shared the extra drinks. But last week, KitKat Canada shocked fans by asking them to actually 'take a break' from. When the tired students would come and ring up one drink, they would keep getting more and more. TORONTO, Ap/CNW/ - Taking a break and having a KitKat bar famously go hand in hand. They place a particular vending machine on a college campus. Looking at this advertising, it reminds me of the time when a soft drink conducted an OOH campaign. But is it recommended to use that hammock if someone else has used it before you? What are the chances that they sanitized it after getting off? Other OOH campaigns Considering this message will not leave any permanent or semi-permanent imprints on the mind, it should at least serve the purpose of short-duration breaks. While we acknowledge that this is a creative way of conveying the message, is it iconic that people in workplaces or educational institutions would be daydreaming about KitKat? Not to forget, these are covid times. But how effective is this advertising? This is a question that we will be asking today. When it comes to the target audience for this advert, KITKAT is not really targeting a specific group of consumers but instead aiming their advert at everyone in general with the only defining characteristic in everyone being that they like chocolate, and because this group is too large a group of consumers to be able to create a campaign aimed directly at them, KITKAT has created this advert and previous adverts to showcase that no matter what people are doing there is always time to stop and have a KITKAT with each other.Equating lying on the hammock as a break, the brand reminds its target audience of its slogan. This advert is good in showing that not everything in life has to always be so serious and that you should always take time to relax and have some fun with friends. KITKAT are also focusing more on product and brand recall in consumer minds because, the only time the product is seen in the advert is when the actors are eating the KITKAT. In this advert KITKAT has made use of soft selling in that they are not pushing information on the watcher, they are just focused on increasing their brand and product recall in the consumers’ minds. The advert also shows that even if people don’t know each other they can still have a conversation like friends over a KITKAT. I like this advert because although the chase is very reminiscent of childhood games of cops and robbers, where children would be chasing each other during the game, then turn around and being the best of friends. This started a conversation that made them sound like that all four were friends, but once the KITKAT was finished the chase started up again between the two pairs. The KITKATs slogan is take a break, so KITKAT has played this slogan into the advert in the way of getting the cops to corner the robber inside a warehouse, and as the robbers try to get away the coppers pull out a KITKAT and splits it between the other copper and robbers. Within this year TV advert it shows a classic cops and robbers chase that is usually seen in crime dramas and movies. For this week’s blog, I am looking at the 2014 KITKAT TV advert.
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